The lean Steve Blank tells us everything we need to know about marketing communications

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Steve Blank is a Silicon Valley serial-entrepreneur and academician. Blank is recognized for developing the Customer Development method that launched the Lean Startup movement, a methodology which recognized that startups are not smaller versions of large companies, but require their own set Continue reading The lean Steve Blank tells us everything we need to know about marketing communications

Stanford GSB study: tech firms are “discovered and not planned.”

The tech landscape is lush with entrepreneurial companies, such as Facebook, Lyft and Airbnb, whose success blossomed only after the founders had modified or even abandoned their original vision. “It’s almost always the case that the greatest firms are discovered Continue reading Stanford GSB study: tech firms are “discovered and not planned.”

Understand the risks of funding your company with deferred revenue

SaaS businesses can harness a recurring subscription model to establish and maintain a stable revenue profile and fund their growth. SaaS companies often require annual agreements with upfront payments, resulting in more deferred revenue that management and investors like. Management teams frequently fail Continue reading Understand the risks of funding your company with deferred revenue